Gaya APA

Paharia, R. (2013). Loyalty 3.0 : How Big Data and Gamifacation Are Revolutionizing Customer and Employee Engagement (Cet 1). New York: The McGraw Hill.

Gaya MLA

Paharia, Rajat. "Loyalty 3.0 : How Big Data and Gamifacation Are Revolutionizing Customer and Employee Engagement". Cet 1 New York: The McGraw Hill, 2013. Text.